0.0 million Americans are millionaires.

Minus the house

Take away the house. 23.6 million are still millionaires.

Strip out primary residences and more than 14 million households still hold seven figures in liquid, investable wealth. These are not paper-rich homeowners. They are decision makers and purchasers with money that moves.

² Spectrem Group Market Insights, households with $1M+ net worth excluding primary residence. Capgemini's stricter investable-assets definition still counts 8.7 million individuals.

Addressable

We can reach them.

Through our data partners, the entire liquid-millionaire tier is addressable across CTV, streaming audio, display, and native. Not a lookalike model. Not a "high income" checkbox. The actual households, individuals, and devices.

Layer 1 — Demographic

Who they are.

Gender. Age band. Household composition. Occupation and business ownership. Start wide, then narrow to the people who actually sign the check. The filters below are examples. Click any of them and watch the audience resize.

Layer 2 — Geographic

Where they are.

Lock in on a single DMA or stack a dozen. A state, a metro, a ZIP cluster, a 30-mile radius around a dealership or a private terminal. Wealth is not evenly distributed, and neither is your media. The markets below are examples — we can target anywhere in the country. Click to add or remove one.

Layer 3 — Purchase history

What they buy.

Transaction-level signals from our data partners: the golf clubs they belong to, the FBOs they fly out of, the vehicles registered to the household, and the categories that recur on their cards. Behavior, not claims. A few examples below — click a row to remove it from the build.

Layer 4 — Psychographic & intent

What they want next.

Anonymized, hashed browsing signals tell us who is in market right now — for wealth management, private aviation, golf, luxury retail, real estate. We see the intent, not the individual. The audience updates as behavior changes. Categories shown are examples; intent signals exist for every vertical we work in, and more.

The solution

Identify the target. Build the right-size audience.

Four layers turn 14.6 million households into the exact number of people who should see your brand — not more, not fewer. Solve that, and the rest of marketing gets simple: the right message, at the right frequency, to people who can actually buy.