Build my audience
Tell us who you sell to. We'll size it.
Pick your criteria across the four layers and add your details. You'll get a written audience brief immediately, and a strategist will come back within one business day with the real count from our data partners.
Who they are.
Select as many as apply. Leave a group empty to include everyone in it.
Where they are.
Nationwide, or pick markets. Any DMA, state, ZIP cluster, or radius in the country is available — these are the ones our clients ask for most.
What they buy.
Transaction, ownership and membership signals from our data partners. Select what describes your buyer.
What they want next.
In-market intent signals, anonymized and hashed. Pick the categories closest to what you sell — and anything adjacent your buyer is also shopping for.
Where to send the brief.
We'll email you the written brief. A strategist follows up with the actual household, individual, and device counts.
Audience brief for
Starting universe: US households with $1M+ net worth excluding primary residence, by tier — $1M–$5M: 12.55M; $5M–$25M: 1.8M; $25M+: 252K (Spectrem Group Market Insights 2022). Total US millionaires incl. primary residence: 23.6M (UBS Global Wealth Report 2026). Final audience counts come from Stillwater Media data partners. All browsing signals are anonymized and hashed.