Stillwater Media
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Performance Marketing

Accelerated Growth:
Driving Revenue.

We're built for brands that need awareness to drive revenue, not just vanity metrics. Our systems lower CAC and scale ROAS across the entire buyer journey by making every channel work harder together.

Choose your industry. The page rebuilds around it.

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Our Philosophy

Awareness without conversion is just
Noise.

The STILLWATER Framework. We engineer growth systems where awareness creates pull, demand converts efficiently, and scale happens profitably. Every dollar spent must contribute to blended CAC improvement or ROAS expansion.

01

Awareness That Feeds Demand

Strategic top-of-funnel that warms the market and lowers acquisition resistance

02

Demand That Converts Efficiently

High-intent capture designed to harvest the demand we've created

03

Conversion That Scales Profitably

Systems optimized for sustainable growth, not short-term spikes

Data Strategy

Advanced targeting: the invisible layer that makes everything work

Collect Data

Analyze Segments

Refine Targeting

Our data strategy creates continuous optimization loops that get smarter with every conversion.

Intelligent Audience Engineering

We build sophisticated first-party data strategies with MAID targeting down to 1-meter framing technology. Every campaign feeds learning back into the system.

Our audience feedback loops analyze who converts and who doesn't, then constantly refine creative and targeting based on CAC by segment and ROAS by channel. This is cross-channel attribution thinking, not siloed reporting.

The result? Lower acquisition costs, higher conversion rates, and campaigns that get more efficient over time instead of plateauing.

Layered data targeting: finding the right households before they raise their hand

We do not rely on broad demographics or generic audience buckets. We build campaigns by layering multiple data signals together so media is focused on the people most likely to care, act, and convert.

Wealth & Household Qualification

Target households by estimated net worth, investable assets, income, home value, property ownership, luxury purchase behavior, and affluence indicators, including segments up to $10M+ net worth where available.

Consumer Intent Signals

Layer in real-time and recent intent data based on what people are actively researching, reading, comparing, and searching for across the web, identifying prospects before they submit a form or visit the website.

Behavioral & Lifestyle Data

Refine the audience using interests, affinities, purchase behavior, life-stage indicators, travel patterns, device usage, content consumption, and premium brand engagement.

Geo & Household Precision

Target by DMA, ZIP, neighborhood, radius, or custom geo-fence, then match audience segments to specific households and devices where privacy-compliant data is available.

Retargeting & Lookback Signals

Build lower-funnel pools from website visitors, landing page engagement, video completions, ad exposure, CRM lists, and previous campaign responders, then sequence messaging based on behavior.

The Result: We are not just buying impressions. We are engineering an audience. By combining wealth, intent, behavior, geography, and engagement signals, we reduce wasted spend and put the campaign in front of the highest-value prospects with the strongest probability of conversion.

Precision Media Delivery

User-level targeting: reaching the person, not just the placement

Once we identify the right individual or household, we are not tied to one channel, one publisher, or one format. We follow the audience across the premium inventory they already consume, wherever attention is happening. We are agnostic to where the user consumes content; we care about reaching the right person in the right environment at the right moment.

Reach the same audience across premium environments. Controlled repetition, privacy-compliant signals, and channel-agnostic delivery work together to move people from awareness to action.

Individual-Level Audience Matching

We connect privacy-compliant data signals to hashed identifiers, devices, households, and behavioral patterns to reach high-value prospects at the user level rather than relying only on broad publisher categories.

Premium Inventory, Not Random Reach

Curated premium environments, including display, native, streaming audio, digital out-of-home, connected TV, high-quality publisher networks, and mobile inventory.

Channel-Agnostic Delivery

Whether the target user is watching streaming content, reading financial news, browsing luxury content, listening to podcasts, or engaging on mobile, the campaign can reach them there.

Household & Device Graph Targeting

We connect exposure across mobile, desktop, tablet, and connected TV within the same household: a coordinated path from awareness to consideration to action.

Smarter Frequency Control

We manage reach and frequency at the audience level. The goal is controlled repetition across trusted environments, not wasteful impressions in one channel.

Premium streaming environments include
Paramount+Disney+PeacockHuluESPNPrime VideoHBO Maxand so many more.

CTV/OTT:
The Awareness Engine.

This is where Stillwater Media separates from traditional agencies. We don't use Connected TV as a billboard. We use it as a demand primer with 1:1-level targeting precision.

Precision Targeting

Streaming placements matched to demo, psychographics, and mindset. Not spray and pray.

Geo-Layered Strategy

Strategic market selection that amplifies performance in your highest-value regions.

ROAS-Driven Measurement

We judge CTV on downstream conversion impact and CAC reduction, not CPM.

A couple watching a wall-mounted connected TV in a refined living room at dusk
Core Capability

Performance media engine:
Systems, Not Just Ads.

We build interconnected paid media systems across Google, Meta, Amazon, and YouTube that work together to capture demand at every stage of the buyer journey. Each platform has a strategic role in lowering your blended CAC while scaling ROAS.

Google

High-Intent Harvest

Defensive brand protection plus competitor conquesting. Structured to capture the demand created by our awareness efforts and convert at the moment of highest intent.

Meta

Creative-Led Prospecting

Sequential retargeting flows: education → product → proof → action. Audience layering optimized for blended CAC, not last-click fantasy metrics.

First-Party Data

CRM & first-party data integration: retargeting at the customer level

The most powerful retargeting starts with what a prospect actually did, not a generic website visit. We connect directly to your CRM, storefront or booking system to activate campaigns that reflect what each person viewed, started or abandoned.

CRM Audience Sync

Connect Klaviyo, HubSpot, Salesforce, or custom CRM to push high-value segments into paid media. Suppress recent purchasers, re-engage lapsed buyers, and build lookalikes from your highest-LTV cohort.

Behavior-Level Signals

Product, program, listing or pricing-page views become audience signals, so creative reflects what the prospect was actually considering.

Dynamic Creative

Ads assembled from the last thing a prospect looked at, across social, display, video and CTV.

Abandonment Recovery

Timed, behavior-triggered sequences within hours of a started cart, form or application, not days, before intent decays.

Behavior-level retargeting: the full sequence

Generic retargeting shows the same banner to everyone who visited your site. Ours sequences messaging based on exactly what was viewed, how many times, and how recently, making every impression work harder toward a decision.
  1. 1

    View Signal

    Captures what was viewed, its category, price point and recency for immediate audience segmentation

  2. 2

    Engagement Layer

    Repeat visits and high-intent actions elevate prospects into a higher-intent pool with accelerated frequency and proof-led creative

  3. 3

    Conversion & Suppression

    Conversions instantly suppress the customer and trigger follow-up, cross-sell and loyalty creative at optimal intervals

  4. 4

    Repeat & Referral Engine

    Lookalikes seeded from your best customers find new high-intent prospects who mirror them, closing the full-funnel loop

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Why this matters: A luxury DTC timepiece brand using our precision retargeting and affluent lookalike modeling achieved a 61% increase in repeat purchase rate. The system builds a compounding revenue engine.

Channels activated: Premium CTV · Programmatic Display & Native · Paid Social · Search · Email/SMS via CRM sync
A luxury product being styled on set, framed on a director's monitor beside a cinema camera

Creative that
Converts.

Pretty creative that doesn't convert is just expensive art. We build creative to answer the real objections your buyers have at each stage of consideration.
1

Why This Brand?

Establish authority and differentiation

2

Why This Product?

Demonstrate unique value and benefits

3

Why Now?

Create urgency without desperation

4

Why Pay More?

Justify premium positioning

Our creative educates without boring, hypes without lying, and converts without feeling salesy. Every asset is designed to move prospects closer to purchase.

How awareness actually lowers CAC and increases ROAS

Most agencies treat awareness and performance as separate universes. That's leaving money on the table. Strategic awareness dramatically reduces acquisition costs by warming the market before you ask for the sale: brand familiarity reduces consideration time and objections, and retargeting becomes exponentially more efficient with larger aware audiences.
ROAS
With Strategic AwarenessWithout Awareness
4.5x1.7xMonth 1Month 2Month 3Month 4Month 5
CAC
With Strategic AwarenessWithout Awareness
$52$95Month 1Month 2Month 3Month 4Month 5

Illustrative model of the typical pattern. Not a forecast or a specific client result.

Results

What our data Says.

These are real outcomes from accounts we have actively managed, not industry benchmarks or projected estimates. Every number comes from our full-funnel, data-driven approach.

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Repeat Purchase Rate

Luxury DTC timepiece brand. Precision retargeting and affluent lookalike modeling

0%

Increase in Direct Revenue

Premium golf equipment brand. CTV and programmatic targeting of avid golfers with HHI $250K+

0%

CAC Reduction

High-end automotive brand. Programmatic audience engineering while maintaining lead quality

0.0x

ROAS Improvement

Luxury real estate developer. Premium CTV placement and affluent audience targeting

We don't buy audiences, we engineer them: layering wealth signals, behavioral data, intent, and first-party CRM data to put spend in front of people most likely to purchase, repeat, and refer.

Why our data advantage compounds over time

Most brands are running on platform-reported metrics and last-click attribution. That means optimizing for the wrong signals and leaving the most profitable part of the audience untouched. Our data infrastructure changes that equation from day one.

What other agencies miss

Platform-Only Signals

Relying solely on Meta or Google pixel data creates attribution blind spots, especially across CTV and upper-funnel channels that influence purchase without last-click credit.

Generic Retargeting

Retargeting all visitors the same way, regardless of what they viewed, for how long, or how many times, wastes budget and misses the highest-intent shoppers.

Lookalikes from Wrong Seeds

Lookalikes built from all converters instead of your highest-LTV buyers produce cheaper audiences that don't spend. Scale without quality is just wasted CAC.

The Stillwater Media difference

Cross-Channel Attribution

We measure CTV, programmatic, search, and social together, so every channel gets credit for the role it played in moving a shopper from awareness to purchase.

Behavior-Level Retargeting Intelligence

Behavioral signals power creative sequencing: the right offer, message and channel at the right moment in the decision window.

High-LTV Lookalike Modeling

Match rates of 60–80% back to identity graphs from well-maintained CRM files. Models built from your top-quartile buyers find new customers who actually spend.

The Stillwater Media Advantage

What makes us Different.

Interconnected network of nodes representing integrated marketing channels

Full-Funnel Integration

We engineer how channels work together, not optimize them in isolation. Every touchpoint contributes to overall efficiency.

Performance chart with rising ROAS

Accountable Awareness

We measure upper-funnel spend by its impact on downstream ROAS and CAC, not vanity impressions or reach.

World map with audience signal paths

Intelligent Retargeting

Sequential messaging based on behavioral signals and conversion probability, not just site visits.

Bar chart showing steady upward growth

Sustainable Scale

Built for long-term profitable growth, not short-term metric manipulation or channel exhaustion.

How we measure success

We're not interested in metrics that make us look good on paper. We measure what actually matters to your business: efficient customer acquisition and sustainable revenue growth.

Blended CAC

Total cost across all channels divided by customers acquired

Incremental Lift

Conversion increase attributable to our awareness efforts

Sustainable ROAS

Profitable return that maintains at scale, not inflated by unsustainable tactics

What We Don't Measure

  • Vanity impressions without conversion correlation
  • Channel-silo KPIs that ignore cross-channel impact
  • “Trust us, it’s working” narratives without data
  • Last-click attribution that ignores the buyer journey
  • CPM bragging rights that don’t translate to revenue
If a metric doesn't tie directly to profitable customer acquisition, we're not optimizing for it.

Why Stillwater Media?

Most agencies buy media.

We own outcomes.

Limitations Without Awareness

  • Brand search volume is capped
  • Competitors win consideration battles
  • Growth stalls at existing demand levels

CTV Unlocks New Growth

  • Scale across high-value households
  • Premium brand positioning in living rooms
  • Powerful retargeting pools for social and search
  • Measurable lift in branded and non-branded demand
A modern living room with a wall-mounted connected TV

Stillwater Media is your full-funnel growth partner

We're built for brands that are done with agencies that optimize for their own dashboards instead of your bottom line.
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We make awareness accountable

Every top-of-funnel dollar is measured by its impact on conversion efficiency and customer acquisition cost

We make demand scalable

Performance systems engineered to grow with your business without hitting efficiency cliffs

We make ROAS and CAC the north star

Sustainable, profitable growth is the only metric that matters. Everything else is noise